In Jan 2021 we had 499 subscribers to the PNA newsletter and less than 50% (248) opening/reading it. By April 2024, through various volunteer efforts below, the Palisades Neighborhood Association now has 856 subscribers and an open rate of 71%.
In Feb 2021 the PNA started efforts to increase subscribers by:
- Consistently sending out newsletter w/up-to-date info
- Posting signs around the neighborhood encouraging subscribers
- Handing out flyers encouraging neighbors to subscribe
- Adding Call-to-Action on the website and newsletter
- PNA Board conducted door to door campaigns
- Consistently updating the PNA website to include more relevant and up-to-date information
- Announcements and flyers at every PNA sponsored event
- Posting on NextDoor, and recently, the PNA Facebook group